Initial Exchange Offering Ieo Explained

Before you plan to launch an Initial Exchange Offering, you should come up with an idea and ensure if it is feasible. Also, because exchange platforms already have an existing customer base, there is no need to focus on the customer base from scratch from day one. The US regulator continues to state that new technologies – particularly those associated with digital asset fundraising – can be “improperly used to entice investors with the false promise of high returns”. ICOs on the other hand rely on the developers to ensure smart contracts are correctly established to ensure the offering goes to plan. More comfort might be felt by the investors since they have the assurance that projects in which investment has been made by them using IEO are legitimate and not scams. There is a difference in policies of IEO between problems and exchanges and reminders must be served for approaching exchanges with care. Unlike registered and exempt securities offerings, some IEOs do not have much legal protection, and they may violate federal and state securities laws. In fact, the SEC HAS NOT approved any individual IEOs at all, so don’t believe an issuer that claims that their IEO is “SEC-approved”. Perhaps the ICO craze, bull market, and subsequent crash was simply a necessary step in order to get to our current IEO stage, which will drive new investment and fuel promising projects in the industry.

initial exchange offering

The growth of IEO tokens depends not so much on the exchange’s profitability, but on the market supply of these tokens. To answer this question, you need to look into the recent past, where the rapid growth of ICO popularity was accompanied by an equally intensive process of discrediting this tool for raising investment. Legal uncertainty, a huge number of scams, the lack of effective mechanisms to protect the interests of investors, undermined faith in the ICO. Liaison to the mechanism of attracting investments of large crypto exchanges is able to regain confidence in the tokensale. The main role of the exchanges here is to examine new projects, assess their investment prospects, risks and overall viability. Allowing the project to IEO, the exchange assumes the lion’s share of reputational risks, which increases investor confidence in the IEO. The key difference between IEO and ICO lies in the role of the exchange, which assumes the obligation to select promising projects. The transaction is usually between the traders and the cryptocurrency exchange.

What Is Decentralized Exchange: A Comprehensive Guide!

All KYC/AML processes and listing are performed by the exchange—saving you the hassle. After successful IEO crowdsale, your project will be automatically listed on the exchange so investors can begin trading. Projects issuing tokens are thoroughly vetted for credibility, allowing you to conduct token sale in a transparent and legitimate way. IEO comes with immediate listing on the exchange after successful token sale—enabling you to sell to a wider and global pool of investors. Since the exchange is participating in the fundraising project, it is trustworthy. Because they are putting their reputation at risk by assisting the IEO. But still, it’s best to do some research before involving in any financial commitments. Both of them are used for raising capital for start-ups that want to introduce and sell their new cryptocurrency tokens.

initial exchange offering

Commenting or answering on forums can help provide support to the community. As a result, it will bring more potential investors to your project. You don’t need to integrate AML/KYC mechanism in the website as the exchange platform will handle it. You only need to make it look impressive and it should talk about your project and development progress. Ensure to consult the team of experienced professionals before you go ahead with any of the above exchange platforms. Considering the criticism faced by the competitors, the company planned to set up the rules in advance. The company introduced “a subscription and allotment approach” to ensure token sales is an open and fair process.

Ieo Benefits For Token Issuers

This is the reason why there is no need of worrying about the corruption of the project by the team. The token sale that is more legitimated is assured for the projects as an exchange’s official backing is also there that determines whether due diligence has been done by them on project integrity. Tokens of the projects are also exposed and in the case of Binance, this is particularly true to vast investors audiences who are looking for profit new opportunities. Huobi Global is one of the longest-running crypto-asset exchanges in the world having started in 2013. Huobi Tokens are essential to using the Huobi Prime token sale platform. The limits of what participants are allowed to purchase during the IEO are also directly tied to how many HT they are holding for a certain period of time. The speed of centralized exchanges and technology far eclipse those of the completely decentralized platforms such as Ethereum where ICOs were commonly launched from.

How can I participate in IEO?

For registering account, you need to complete KYC and AML processes. Now you can fund your account with the coin which is accepted in the crowd sale and wait until the IEO begins to start buying your tokens. As IEOs are safer and trustable platform than ICOs, it is more popular for crypto traders.

Be sure to check the project’s whitepaper, idea, and whether it even needs a token in the first place. For more potential IEOs “red flags,” see our guide on ICO risks in 2021. Last but not least, some IEO platforms assert that they are exempt from US securities regulations because they only offer utility tokens. These platforms claim to vet all token offerings to ensure they do not pass the Howey Test, the SEC’s standard for determining a security. Our team of experienced blockchain and cryptocurrency developers create tokens for your Initial Exchange Offerings. After the development of the tokens, our technology team will work with the exchanges and list your tokens through the complicated process. Once you find an IEO that makes sense for you, you need to check which exchanges are hosting the crowd sale. Your next step is registering an account on the cryptocurrency exchange that does. Usually, you will need to complete the KYC and AML verification processes. That’s why crypto exchanges usually do their due diligence before accepting projects into their offerings.

Initial Exchange Offerings Ieo

Our team can develop a landing page to direct all ads or link clicks to one page from where the investors can be driven to the required page. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. But opting out of some of these cookies may have an effect on your browsing experience. Claiming to resolve problems of scalability and decentralization maintenance prevalent in distributed ledgers, Hathor Network has emerged as a new proof-of-work blockchain-based digital platform. The quantity of content does not matter when it comes to marketing an IEO project. You should instead focus on enhancing the quality of the content. Try to find out publications that belong to your niche so that you can target the right audience. It is recommended to publish PRs in prominent media related to both technology and market you are targeting.

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TZero is a cryptocurrency and distributed ledger platform that was launched by Overstock. Make sure that project developers can clearly define what their goals are. Successful ICOs typically have straightforward, understandable whitepapers with clear, concise goals. For the best experience, top crypto news at your fingertips and exclusive features download now. Each platform has its own review process, requirements, and fees. The IEO is managed by a central authority, the exchange, which can be seen as counter to the peer-to-peer and decentralized principles on which blockchain technologies were founded on. Faster, more streamlined experience for both IEO project teams and participants. More legitimacy because projects are vetted by an outside party, which should reduce the chances of a project being an outright fraud or scam. Of the highest funded crowdfunding projects in history, ICOs dominate; occupying 17 of the top 20 positions including the three highest-funded projects.

The Mobiloitte team of experienced Blockchain and Cryptocurrency developers creates the most unique tokens for your IEO’s and will list them on various platforms. Since the investors know that the exchange is the only place where tokens can be bought, the risk of third-party fraud is also eliminated. While Initial Coin Offerings were having a hard time raising capital, Binance disclosed a new fundraising medium called Initial Exchange Offering under the banner of its Binance Launchpad. Anyone is free to participate in an IEO if they don’t come from a restricted country. IEOs employ a variety of compliance methods that can include the Know-Your-Customer to confirm your identity. Users are given access to participate by opening an account with a participating exchange once they completeKYC procedures.

Identity verification beforehand helps exchanges build a healthy relationship between two entities. It helps eliminate bad actors, money launderers, terrorist financiers and other criminal entities from misusing the IEOs. Bounty programs are rewards, usually in the form of tokens, to promote an initial coin offering . For traditional companies, there are a few ways of going about raising the funds necessary for development and expansion. A company can start small and grow as its profits allow, remaining beholden only to company owners.

In initial exchange offering, the exchange is responsible for listing the token once the crowd sale gets over. Though the listing fee could be high and exchanges may also demand a specific percentage of the tokens sold, it is only the exchange platform that manages everything related to token sales. Trust is one of the significant benefits of Initial Exchange Offerings. Because the crowdsale runs on the crypto exchange platform, the counterparty is responsible for screening each project looking to launch an IEO for raising funds. Initial exchange offerings are processes by which cryptoassets are initially made available to investors through exchanges. The assets are typically tokens sold by companies for the purpose of raising capital. When issuers claim that an online trading platform has vetted their offerings, or when the online trading platform refers to supposed quality assessments of IEOs, this is another red flag according to the SEC. The concern here is that these claims may mislead investors to expect high returns. If an IEO trading platform offers securities, the SEC often requires it to register separately as a national exchange or utilize exemptions such as those for an alternative trading system . To operate in the U.S., an ATS needs to be a registered broker-dealer adhering to all the relevant rules and regulations.

initial exchange offering

After that, they can launch their ICO platform and sell tokens to people. According to the notice, the regulator considers IEOs to be similar to initial coin offerings , many of which the agency has been investigating as unregistered securities offerings for the past several years. While IEO providers may claim their sales are different from ICOs, they may still violate federal securities laws, the SEC said. As such, the agency warned investors to “be cautious” if they are considering investing in an IEO. When crypto exchange platforms collaborate with projects, their reputation is put on the line. And if the development team doesn’t meet the stated requirements or the project fails, it’s the exchange that takes the main blow.


If you are considering participating in an investment opportunity involving digital assets, see the SEC resources available at Spotlight on Initial Coin Offerings and Digital Assets. The best performing market sector was protocols followed by blockchain services and entertainment. Bitfinex, Latoken and Binance were the most popular launchpads by funds raised. Startups or first-time fundraisers may not be able to afford the listing fees at times.

What is Ico vs IPO?

In an IPO, an investor receives shares of stock in a company in exchange for her investment. In the case of an ICO, there are no shares per se. Instead, companies raising funds via ICO provide a blockchain equivalent to a share—a cryptocurrency token.

IEO is a smart and quick way to launch a blockchain-based project and place your token on the exchange without taking the risks associated with a traditional ICO or STO. For anyone to enter a token sale, they must have an account with the exchange that’s hosting the sale. That also means you must have funds in your account and, in most cases, the exchange’s native token where it exists or obtains the coin before you can participate. Binance, which holds the Binance Launchpad, offers the best example as it only allows participants to buy tokens using its own Binance Coin . If you’ve been in the crypto sphere for a while, you know the ICO model, its heyday in 2017 when various digital assets emerged, and their downfall in 2018, thanks to the bearish crypto market. ICOs raised billions of dollars in a relatively short time and brought the crypto market cap to over USD 800 billion before it fizzled out. As the ICO candle was burning out, several other fundraising models took the stage and shone.


It includes Pre-IEO services, IEO crowdsale services, Post IEO services. As an extra service, we also provide Private exchange platform development, MLM integration with private exchange, Mobile wallet development etc. Due to the reliable exchange platform, it considerably takes leed time to be established and recognized. An exchange itself promotes and supports your project, thereby reducing the marketing efforts. Since exchange platforms have an active user base, it will ease the way to enter a new marketplace. Developers take advantage of the large user base of their preferred cryptocurrency exchange. This would enable them to raise funds faster and create awareness for the product being developed. By banking on the popularity of the cryptocurrency exchange, they are almost sure of a successful offering.

We have brainstorming sessions with our team to finalize the best content to present in the whitepaper. Newsletters and Targeted Campaigns to increase the brand value of the project among investors. Creating content to engage with the crypto-community and investors of your project. Maintain reputation among the investors through crypto-communities, telegram, and other social media channels. Creating Brand awareness among the investors with regular updates about your project. A brief presentation about your IEO project to the investors providing a quick overview.

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